Why Should Your Company Volunteer Through Resonate?
2014 was a very successful year for Resonate, and we look forward to the exciting new projects, new opportunities and new events that lie on the horizon! Here are just a few reasons why your company should consider connecting with NFPs and social enterprises through Resonate in 2015.
Improving CSR Practices
In an age of increased accountability and transparency, the importance of Corporate Social Responsibility (CSR) to businesses cannot be overstated. According to a study by Cone Communications, approximately 90% of consumers report that they base their shopping decisions on a company’s ethics. There is ample evidence to suggest that a corporation that lacks integrity is likely to lose the long-term confidence of their employees and the public at large. More so than ever before, a company’s consumer loyalties are at the mercy of its public image.
This prompts the question: In an era of almost complete transparency, what practical measures can a company take to better embrace CSR?
That’s where Resonate comes into play.
Resonate’s core aim is to bridge the gap between the corporate and the community sectors. To this end, our vision is to facilitate collaboration between businesses and NFP organisations who are passionate about making a difference, empowering skilled individuals to invest their time and skills into causes that matter.
What this means for a business is that Resonate provides a platform to engage in better CSR practices. In turn, this can help a company to bolster its public image, and consequently, its sales.
Workforce Skills Development and Other Benefits Aside from increasing a corporation’s CSR, engaging in corporate volunteerism through Resonate may also present some other benefits. According to Forbes, “skills-based volunteering is the cheapest form of workforce skills development, at about one-third of the cost of traditional development programs… This ties economic incentive to social value creation.” Corporate volunteering also empowers individuals, builds networks, increases employee job satisfaction and morale, and contributes to building a stronger and healthier community.
Clearly, there is a strong incentive for businesses to get social and make change through Resonate.
If your company is interested in connecting with local NFPs and social enterprises, or would like to engage young leaders in professional development programs to benefit your firm, please contact Resonate for more information about our services.
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The Resonate Team